Wednesday, April 20, 2011

Round Up for Trails

Note, we're approaching local bike shops with the following letter, and asking them to help raise funds to build new singletrack. If you'd like to see more fun singletrack built in Anchorage, please speak to the managers of your favorite shops and tell them you'd be happy to round up a few dollars on your next purchase!

Round Up for Trails

Singletrack Advocates was founded in the fall of 2004 with the mission to preserve, maintain and create singletrack trails in the Anchorage area. Since then, the group of volunteers has built nearly nine miles of sustainable singletrack in Far North Bicentennial Park.

After the group completed its first trail repair project on Mellen’s Way (Rover’s Run), we decided to build our own trails from scratch. The first trail, Brown Bear, was hand built with the guidance of IMBA, the International Mountain Bicycling Association. In 2008 the network of trails known as the STA Trails or the Bee Trails near Hilltop were built. The eight miles of trails connect Hillside to the Chugach State Park and can draw hundreds of users on summer weeknights. They are also rideable in the winter.

We now have approval from the Municipality of Anchorage to build more trails; this time in Kincaid Park. We plan to break ground this summer. We hope that these trails will be as popular as the trails in Far North Bicentennial Park and draw m ore riders back to Kincaid. But we need your help meeting our fundraising goal.

We’ve applied for and received grants from different organizations and agencies. We also have received donations from individual mountain bikers, biking clubs and hikers. Yet, we still need to raise just over $75,000 for the project. We think more mountain bikers would be happy to donate funds if only they knew about the project. This is where your business comes in.

We’d like to propose a Round Up for Trails fundraiser which you can implement at your cash register. Step one is to post the proposed trail map near your point of sale or another easy-to-see location. Step two is to educate your staff about the project (we can help you with this by visiting a staff meeting). Step three is to ask customers, especially those making a mountain bike purchase, if they can round-up their purchase by a few dollars to support the project. At the end of the month, you send a check to Singletrack Advocates.

With all the shops on board, this fundraiser should be a quick way to meet our goal and educate your customers. We anticipate it would run through the end of May. Getting on board will show that you are committed to making sure your mountain biking customers have great trails to ride for years to come. And the more they ride, the more they will come back to you for more gear, upgrades and repairs. It’s a win for everyone.

Please let us know if you would like someone from Singletrack Advocates to visit your shop to tell your staff about this fundraiser. You can learn more about our group by visiting our site:

We hope we can count on you to Round Up for Trails.

Singletrack Advocates
PO Box 240574
Anchorage, AK 99524